Service · Growth marketing

Stop pouring
money into Auto Trader.
Build a brand instead.

Most dealers spend thousands a month renting leads from one site. We help you redirect that budget into social media and Google ads — building an audience that's yours, not Auto Trader's.

Book a free strategy call See client results

FROM £500/MO · NO LOCK-IN · UK MOTOR TRADE ONLY

Reel example

Vertical reel — dealer walk-around with branded overlays

The argument

Same budget.
Better returns.
Audience you keep.

Auto Trader works. Until you stop paying. The customer is theirs, the data is theirs, and the second your subscription lapses they're showing your old stock to your competitors. There's a better way.

RENTING LEADS

The Auto Trader model

· You pay every month for visibility
· The customer never knows your name
· Cost-per-lead climbs every renewal
· Stop paying = traffic disappears overnight
· No re-marketing list. No long-term value.

OWNING AUDIENCE

The brand model

· You build a following on social
· Customers follow you, by name
· Cost-per-follower compounds, not climbs
· Stop spending = audience is still yours
· Re-market every car to thousands, free

We're not telling you to leave Auto Trader. We're telling you to stop being dependent on it.

What we run for you

A done-for-you marketing team.
Built around motor traders.

Reels & content

Vertical walk-around videos for every car you list. Edited, captioned, scheduled — TikTok, Reels, Shorts.

Paid social ads

Meta and TikTok campaigns. Lookalike audiences from your customer list. Hyper-local targeting around your forecourt.

Google ads

Search, vehicle ads, and remarketing. Owned keyword strategy so people search for your name, not just "used Audi A3".

Brand & creative

Logo, plate-style identity, photo direction, ad templates. A look your forecourt deserves.

Email & SMS

Re-marketing flows wired into your DMS — service due, MOT due, finance ending. Sells the next car without picking up the phone.

Reporting

Monthly dashboard. Cost-per-lead, cost-per-sale, follower growth, ad spend. Plain English, no agency jargon.

Client results

Dealers we've taken
from invisible to inescapable.

Forecourt

Apex Motors — branded forecourt photography

CASE 01 APEX MOTORS · LEEDS · 6 MONTHS

2.1k → 38k followers. 47% less Auto Trader spend.

Independent prestige dealer. We rebuilt their Instagram from scratch with a daily reel cadence and ran £1.2k/mo in Meta ads. By month 6 they'd cut Auto Trader spend nearly in half — and were still selling more cars.

IG followers

+1,710%

Cost per lead

£6.20

AT spend

−47%

CASE 02 NORTHGATE VANS · BIRMINGHAM · 4 MONTHS

£500/mo budget. 64 commercial vans sold direct.

LCV specialist with zero social presence. We launched their TikTok with daily van walk-arounds and hyper-local Meta ads to trade buyers within a 50-mile radius. They've turned reels into a primary sales channel.

Direct sales

TikTok views

2.4M

ROAS

8.4×

Reel grid

Northgate TikTok grid — 6 vans on white backdrop, branded overlays

Reel

Cavendish Caravans reel still — caravan interior tour

CASE 03 CAVENDISH CARAVANS · YORK · 9 MONTHS

Built a 22k-strong caravan community.

Family-run caravan dealer who'd never run an ad in their life. We built a content engine around the buying-journey — interiors, tow-tests, owner Q&As — and grew an engaged community that now drives most of their summer sales.

Email list

22k

Repeat buyers

38%

Ad-free sales

62%

Packages

Three sizes.
All capped, no surprises.

Ad spend on top, paid direct to the platforms. Every package month-to-month, cancel anytime.

STARTER

£500/mo

For independents getting going on social.

3 reels per week
1 paid channel managed
Monthly reporting
Email support

Same budget.Better returns.Audience you keep.